Chapter 12. Communication Ethics Literacy and Difference

There are three key terms in chapter 12 such as pragmatic, crisis communication, and communication ethics literacy. This chapter was the hardest one to understand for me. The first one is pragmatic which is the need for practical engagement of ideas responsive to a particular historical moment. When I was thinking about response to a particular historical moment, I could think of many historical issues which are still being discussed until these days. For example, when Korea was a colony of Japan, Japan tried to adopt the Island called Dokdo to their territory. Also, Japan is still trying to adapt that Island. Because there are not many American people who knows about this issue, we established a student club call 'Korea's Island Dokdo', and promoting what is happening right now.
Second one is crisis communication which is an increasingly relevant metaphor for today's postmodern moment of virtue contention; the unexpected emerges and requires discernment and action as we encounter differing particular "goods" in the public domain. I could think of ability of crisis management. For example, when the Hurricane Katrina hit America, people blamed George W. Bush about his ability of crisis management. He visited the actual place of damage when people complained about that, and the government could not do anything about it. The Hurricane Katrina was unexpected emerge, and the U.S. government did not had any discernment and action about that crisis.
Third one is communication ethics literacy which identifies the good in the interplay of self and other and the particular historical moment, attending to what is protected and promoted. I could think of Muslim students when I went to library. In the library they were holding a sign that 'ask about Muslim', and they were explaining those to others. They were reading their Bible when people do not ask something which means they were doing some kind of interplay with themselves, and others who had a questions. They responded to questions about their historical moment too.